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The Value of Visuals in Science Communication

The Value of Visuals in Science Communication Online

Science research relies on data to describe theories and stories, but communicating the complex, sophisticated, or sometimes esoteric information and relationships within these data is limited. Visual storytelling is becoming increasingly important in a data-driven world: from data visualizations to diagrammatic illustrations, telling science stories requires a visual component. The reasons for this lie in the way we process information.

This virtual talk by Mark Belan (Scientific Graphics Journalist) will introduce the basics of visual perception, its benefit to science communication efforts, and how anyone can manipulate design theory to create visuals (of whatever skill level) to tell impactful, effective, and ultimately better science stories.

* Mark Belan is a scientific graphics journalist and visual communicator, working at the intersection of art and science to translate scientific concepts into impactful visuals. With two Master of Science degrees (one in Geochemistry/Astrobiology, another in Biomedical Communications), his work and past experience as a researcher has led him to champion the values of visual storytelling when communicating complex and sophisticated ideas, especially in science. Mark is based in Toronto, Canada and yearns to make science more accessible to everyone, with all forms of visual media. Learn more about Mark at www.artscistudios.com.

* This virtual lecture will be recorded and posted on the Sherman Centre's website. 


Wednesday, February 8, 2023
12:30pm - 1:30pm
Time Zone:
Eastern Time - US & Canada (change)
This is an online event. Event URL will be sent via registration email.
  SCDS Sponsored Events  
Registration has closed.

More information on Sherman Centre Events can be found on the SCDS Events page.


The Sherman Centre and the McMaster University Library are committed to fostering a supportive and inclusive environment for its presenters and participants. As a participant in this session, you agree to support and help cultivate an experience that is collaborative, respectful, and inclusive, as well as free of harassment, discrimination, and oppression. We reserve the right to remove participants who exhibit harassing, malicious or persistently disruptive behaviour. Please refer to our code of conduct webpage for more information.

Event Organizer

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Veronica Litt

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